Poles have taken to shopping centres. Visits higher by half than a year ago
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The first weeks of May this year were marked by the opening of shopping centres, which Poles went to en masse. Visits to such facilities in the week of May 4-10 were 48% higher than at the same time a year ago, and in the week of May 10-16 – 42% higher, according to CBRE data.
– We’re used to operating in pandemic conditions, but that doesn’t mean we don’t want to return to familiar activity. A year ago, when shopping centres opened in May, Poles did not rush to the shops en masse. Back then, fear was still prevalent, but today it is no longer so pervasive, especially since many people have already been vaccinated. After the government’s decision to open shopping centres at the beginning of May, their footfall was almost half that of the previous year. This shows that online shopping has not replaced stationary shopping or physical contact with products. Instead, it has become another way of doing shopping and will forever be a part of consumer shopping behaviour,” says Magdalena Frątczak, head of the retail sector at CBRE.
May shopping madness
The timing of shopping centre openings in 2020 and 2021 fell at the same time, i.e. at the beginning of May, right after the extended May weekend. This is when shopping centres came to life, although this year the traffic is definitely greater. Data from the week of 4-10 May this year shows that visits to shopping centres analysed by CBRE were 48% higher than a year earlier. And in the week of 10-16 May this year, visitation was 42% higher than in the same period in 2020.
– Retail, like the hotel market, has been hit hard by the pandemic and subsequent lockdowns. The mass return of Poles to shopping centres is a needed breather for these facilities and an opportunity for movement in the industry. It is worth remembering that due to the epidemic restrictions in the first three months of the year, very few built facilities started operating. As a result, the market expanded by only 30,000 sq.m. Some openings have been postponed until the restrictions are lifted, which means that one can hope that things will soon start to move on this market,” Magdalena Frątczak concludes.